Mobile Marketing

Around the world, SMS is used by four billion mobile users, who sent five trillion messages in 2009, and it continues to grow unabated. By 2013 the volume of messages will double to 10 trillion, according to Portio Research. So if marketers want to reach the largest number of consumers via their preferred mobile media then text has to be in the mix. But in a world where mobile spam is becoming a major privacy issue, it is essential that building, maintaining and operating the list of opt-in customers is strictly controlled.

Did you know!

Compared to other forms of advertising, mobile marketing is estimated to be 10 times more effective than 
advertising and 5 times more effective than direct mail, with customers on average a 20% response rate.

Increase foot traffic. Reduce downtime. Boost Sales.

- Fusion Republic Team

Here is why it works:

  • Cheaper than the mail/post - One of the challenges to SMS is cost
  • Payments - SMS supports reverse payments, this allows premium rate SMS services, where the recipient, rather than sender pays for the message.
  • Interactivity - As a mobile channel it's hard to beat SMS for interactivity.
  • Two-way communication - Media companies, particularly, encourage viewers/readers to send in feedback, tips for stories, pictures and join in promotions using SMS.
  • Versatility - There's much more to SMS than 160 characters of text. As messages can include binary data, marketers can also send - or receive - digital content such as ringtones, pictures, logos, wallpapers, animations and money-off coupons/vouchers.
  • Permanence - SMS doesn't require both parties to be available at the same time.
  • Accepted for mobile marketing - SMS has long since been an accepted channel for free and paid-for mobile services - such as news alerts.
  • Staying power - Use of SMS hasn't been dented by the popularity of other mobile media, including mobile Web, email, applications, IM, multimedia messaging or mobile social networking such as Facebook or Twitter.
  • Popularity/reach - The mobile phone is the most pervasive media on the planet, with about five billion subscribers equivalent to 70 percent of the world's population.
  • SMS Marketing

    Marketing through cellphones' SMS (Short Message Service) became increasingly popular in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. On average, SMS messages are read within four minutes, making them highly convertible.
    Over the past few years SMS marketing has become a legitimate advertising channel in some parts of the world. This is because unlike email over the public internet, the carriers who police their own networks have set guidelines and best practices for the mobile media industry (including mobile advertising).

    Mobile marketing via SMS has expanded rapidly in Europe and Asia as a new channel to reach the consumer. SMS initially received negative media coverage in many parts of Europe for being a new form of spam as some advertisers purchased lists and sent unsolicited content to consumer's phones; however, as guidelines are put in place by the mobile operators, SMS has become the most popular branch of the Mobile Marketing industry with several 100 million advertising SMS sent out every month in Europe alone.

    MMS Marketing

    MMS mobile marketing can contain a timed slideshow of images, text, audio and video.

    Push notifications

    Push Notifications were first introduced to smartphones by Apple with the advent of the Iphone in 2007.

    In-game mobile marketing

    There are essentially four major trends in mobile gaming right now: interactive real-time 3D games, massive multi-player games and social networking games.

    Mobile web marketing

    Google and Yahoo! as displayed on mobile phones. Advertising on web pages specifically meant for access by mobile devices is also an option.

    QR codes

    QR (or Quick Response) codes allow a customer to visit a web page address by scanning a 2D image with their phone's camera, instead of manually entering a URL. The resultant URLs typically include tracking features which would be unwieldy if typed by the customer.

    Proximity Systems

    Mobile marketing via Proximity Systems, also referred to as Proximity Marketing, relies on GSM 03.41 which defines the Short Message Service - Cell Broadcast. SMS-CB allows messages (such as advertising or public information) to be broadcast to all mobile users in a specified geographical area.

    Location-based services

    Location-based services (LBS) are offered by some cell phone networks as a way to send custom advertising and other information to cell-phone subscribers based on their current location.

    Get in touch with us and we will be happy to discuss your mobile marketing plans. Our Pricing structures are fully bespoke and tailored to your campaigns.